At Public Address, our mission is to help you get your brand’s message out there, loud and clear, by any and every means possible – giving your company a voice that consumers will hear over the noise and clutter of your competitors.
In the relentless and never-ending battle for market share, every brand, every product, every company needs to speak up, speak out and be heard!
It’s only by catching a potential customer’s eye (or better yet stopping them in their tracks) and then making a sufficiently compelling first impression that you can realistically expect them to trial your product. It’s only by establishing a full appreciation of the value and extent of your brand offering, fostering it as you move forward, that you can ever hope for your market to develop any form of loyalty towards you.
We’ll help you to develop and/or refine your brand’s identity upfront… the unique building blocks it uses to present itself to an audience, both visually and in terms of its tone of voice. Putting these building blocks into practice, we’ll then help you to clearly define your brand’s key message and ensure that it is effectively communicated to your target market at every available opportunity.
We pride ourselves on being able to facilitate strategic brand building with our creative output.
We believe that every single element of your brand’s campaign, no matter how ‘lowly’ or ‘grand’ is an opportunity to reinforce your brand and its values. We’ve demonstrated time and time again that we know how to create promotional campaigns that also build your brand!
Our History
Our agency is built on many collective years of diverse experience in creative marketing communications and we pride ourselves on being able to offer ‘big agency’ standards with the speed, agility and personal touch of an owner-managed independent…
The company was founded in 2005 by Nic Kinghorn and Wayne Potterton, who first saw the vast potential of their highly effective working relationship while working at Tequila Durban (the local branch of the global TBWA\ network) as Creative Director and Client Service Director respectively. They decided to take the entrepreneurial ‘plunge’ (more like a freefall) and become ‘masters of their own destiny’, joining forces with other like-minded partners along the way.
We all share the steadfast belief that with the necessary talent and conviction a Durban independent is more than capable of presenting clients with a world-class creative product. So we’re doing just that and the standard of our work speaks for itself! We invite you to browse through our portfolio to get a sense of our capabilities.
From humble beginnings, Public Address has grown from strength to strength in size, confidence and stature. In 6 years we’ve evolved from a tiny freelance agency executing business cards for other entrepreneurs to a credible agency experienced in the comprehensive roll-out of national campaigns that stretch across direct, in-store, print, outdoor and TV media.
By January 2008 we had made the move into our current offices in the business district of the Umhlanga Ridge, and today we are certainly poised with sufficient infrastructure and systems in place to handle the brand campaigning of high profile brands.
Our staff complement of 14 is comprised of the following departments:
- CREATIVE – Art Directors, Graphic Designers, Video Editors, Copywriters.
Our experienced creative team has a focus on strong conceptual thinking, and the tailoring of not only visually impactful, but also strategically sound, messages for all channels of communication. - ACCOUNT MANAGEMENT
The vital conduit between your business and ours. Our account managers’ mandate is to develop a clear understanding of your business, how it works, and what its strategic marketing objectives are. They’ll translate your requirements into clear creative briefs and keep you in the loop throughout the creative and production processes. - TRAFFIC
This department effectively synchronises your project’s timelines with our studio’s work flow, to ensure that your campaign is delivered timeously. - PRODUCTION
Our production department sources competitive rates from reputable suppliers and quality controls your campaign execution to the highest industry standards. - ACCOUNTS
Money talks… we’ll ensure yours is talking loud and clear!
When all is said and done, our aim is to help our clients amplify their brands and ultimately, their profits! Give us a shout. We look forward to helping YOU!