There are many agencies out there that willingly submit to outlining their offering from within traditional ‘boxes’. Where does one draw ‘the line’? Above? Below? We don’t really subscribe to that school of thought…
We’re more of a ‘threw the line’ agency, if pushed for a definition! We’re of the opinion that campaignable communication concepts should be media neutral enough to be applied effectively across all media channels. Your campaign elements ALL need to support and reinforce each other, and we believe that this can best be achieved by a focused team that defines a workable creative strategy and then manages its application across all media… From your letterhead and email signature, through to your trade and consumer promotions, all the way to your national outdoor and TV campaigns!
We specialise in articulate communication i.e. ‘the right message for ANY medium! We feel that every single element of your brand’s campaign is an opportunity to build and strengthen a consistent and cohesive proposition to the market. Our team has the broad range of skills and experience to facilitate just that, helping you to avoid the pitfalls of inconsistency and variance that are so often the result of brands calling on the services of a vast list of unrelated suppliers.
Our services are therefore best summarised as:
Creative
This is effectively what our product is; what our clients come to us for. We’re ARTISTS (bringing creative thought processes to strategic objectives, effectively translating these objectives into loud & clear messaging, then crafting them into visually impactful design solutions), NOT ARTISANS (who typically profit from the churn of print production and less creative forms of desktop publishing etc.) Our core skills include:
- Graphic Design
- Art Direction
- Motion Graphics
- Video Editing
- Copy Writing
- Photography
Brand
We develop brands from scratch, beginning with name proposals, combining descriptors and/or payoff lines as necessary, and crafting them into striking identities. It’s crucial that your brand be able to communicate in isolation as a stand-alone logo. All elements need to clearly reference and relate to each other and this is facilitated by defining and adhering to a comprehensive secondary style, which we can help you to develop. In the absence of any support material, your product packaging on a retail shelf IS the brand, and at the end of the day, every single execution should always reflect your brand personality… are you a slick, contemporary corporate or an earthy, personal organisation or somewhere in between? We’ve helped our clients to develop and launch brands from the ground up and evolved, refined and updated others. We’ve also helped clients to diversify their identity to include different yet overtly related sub-brand extensions. This service includes the likes of:
- Brand Strategy
- Name Generation
- Descriptor Generation
- Payoff-line Generation
- Corporate Identity Development
(Logo Design and/or Evolution) - Secondary Style
- Packaging
Campaigning
What is it that your brand needs to communicate? To whom? In what medium? We specialise in articulate communication i.e. ‘the right message for ANY medium’, and we’ll use every possible opportunity to engage with your target market.
That said, we typically operate in the realm of:
- Communication Strategy
- Promotions
- Sales Incentives
- Print and Press Advertising
- In-store Activations
- Outdoor Advertising
- Direct Marketing
- Web Development and Digital
- Television
- Cinema
- Campaign Management