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Public Address Showreel 2012
If you only have time to look at one thing while you’re here, you need to make sure it’s THIS video! Check out our new Public Address showreel, hot off the press for 2012 – It not only demonstrates the diversity of our work, but also our hard-hitting motion graphics and video editing skills. This is how we’ve amplified our image. Your turn!

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I-TRUCK 30 sec TVC
- Client: i-truck Insurance Solutions
Insurance company i-truck came to us for help marketing their first of a kind offer for the Heavy Commercial Vehicle Industry – an all-in-one policy that combines insurance coverage and 24/7 satellite tracking. The result was this dynamic, high-end TV commercial…

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SUNCOAST WhirlWIN Promotion
- Client: Tsogo Sun
Traditionally SUNCOAST gaming promotions are solely focused on slots. This promo was different because over the 3 month running period it moved across multiple games, including punto banco and roulette. From this multi-game format developed…

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BIO-STRATH 40 sec TV Ad
- Client: SA Natural Products
This TV commercial for Bio-Strath (from SA Natural Products) took shape around the new product platform: “Joy” – which really sums up the product’s personality. Bio-Strath creator Dr Walter Strathmeyer once called the natural whole…

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WONDERBRA Press Kits
- Client: DB Apparel
Wonderbra press kits accompany the unveiling of every new Wonderbra Girl by DB Apparel. The kits handed out to attendees of the A-list launch events, or mailed directly to the media. The material housed on…

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ECHINAFORCE 30 sec TV Ad
- Client: SA Natural Products
Echinaforce is a natural cold and flu remedy that protects you from illness much like an umbrella protects you from the rain. This was the visual metaphor central to the development of the TV commercial,…

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BMG Corporate Identity
- Client: Bearing Man Group
PREVIOUS: BRANDED BRAND ARCHITECTURE MODELA disparate stable of brands had been built up over the years, but with no golden thread linking them, diverse individual brand strategies were not contributing to company brand equity. In…

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CORNER BAKERY Promotions
- Client: Retsol
Retsol – which oversees all the Corner Bakery franchises at Engen petrol stations – came to us with the objective of increasing sales and growing the Corner Bakery customer base. The typical Pie-and-Coke combo is a…

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BLACK LABEL Pool Competition
- Client: SAB Miller
SAB Miller’s Carling Black Label is a beer long associated with bar-hosted pool competitions. For this competition, the signature Black Label eight-ball and tagline “You haven’t won until you sink the black” were carried over…

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ZINGWE Brand Development
- Client: Zingwe Investment Properties
Zingwe is an independent property investment company, run by a standalone operator with good networking connections. We were called on to develop a brand identity and apply it to a logo, folder and website. The…

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NATURE’S CHOICE PRODUCTS Logo & Profile
- Client: Nature's Choice Products
Logo: When it came time to design the logo for food producer and supplier, Nature’s Choice Products, we went for a crisp contemporary feel, applying an upmarket look to the leaf device and font. To…

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WONDERBRA Own It Model Search
- Client: DB Apparel
We were briefed to develop a concept that: entrenches Wonderbra as the experts of cleavage. allows the brand to interact with all segments of the Wonderbra market (Primary: women, Secondary – men). Best gains PR…

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BOXER Various Packaging
- Client: Boxer
Boxer Superstores is a FMCG retail chain servicing the mass market. They develop numerous house brands and use our expertise to develop packaging for these. Click the thumbnails below forOTHER PACKAGING EXECUTIONS: Click…

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CORRUPT Online Interactive Game
- Client: Girly Things
Corrupt create underwear for men, and sell it online. We were tasked to create a method to generate awareness of the brand as well as a seed list of contacts for their database. We used…

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FIRST CHOICE MILK Packaging
- Client: Woodlands Dairy
Woodlands Dairy turned to us to provide a fresh new look for their dairy products, starting with their long life milk. Click the thumbnail below toVIEW THE OLD PACKAGING: Logo Evolution: With evolution encouraged instead…

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EDUCOR Signage
- Client: Educor
Public Address designed these hanging banners for Educor, South Africa’s largest private education provider. We were able to bring some design flair to what was briefed as a simple corporate-style presentation of Educor’s different brands.…

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LEAP Various
- Client: Stedone Group
LEAP ((Life Empowerment Action Programme) is a non-profit, community upliftment and skills development initiative from building and civil engineering specialists, the Stedone Group. Public Address was initially tasked with the basic rolling out of their…

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BOXER Soccer Book
- Client: Boxer
Boxer Superstores are committed to their customers. So much so that when the Football World Cup came to South Africa in 2010, the team went into overdrive and negotiated with FIFA to bring the action…

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PEACE INITIATIVE Logo & Posters
- Client: Peace Initiative
PISA is a pro bono account based on driving peace in our country. The executions that you see here are about how, by working together as a nation, we can bring peace to our countrymen.…

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GREENS Logo & Packaging Evolution
- Client: Nature's Choice Products
Greens is a frozen vegetables value brand from Nature’s Choice Products. Click on the thumbnail below toVIEW THE OLD PACKAGING: We were tasked with freshening up the original Greens packaging and logo, to make it…

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WONDERBRA 8th Wonder
- Client: DB Apparel
Public Address was tasked by DB Apparel to come up with a clever Wonderbra campaign concept that would give the underwear brand a strong, international feel – while being accomplished on a fairly small above…

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BONDLINK Logo & Website
- Client: Bondlink
With Bondlink, we were tasked with generating both a brand name and a logo for the company, and then applying it to a website design. Because Bondlink is an independent home loan facilitator – a…

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ICESA 30 sec TV Ad
- Client: Educor
ICESA is an independent tertiary education college that wanted to change the way they communicated to their market. They wanted to establish a brand identity as well as drive awareness and walk-in registration for the…

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E&C CHARCOAL Identity
- Client: E&C Charcoal
E&C Charcoal, as a charcoal manufacturer, has a strong relationship with the forestry industry, which in turn has adopted a well-publicised, sustainable approach to wood production. To highlight this responsibility and respectability, we included E&C’s…

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BLASTER BRUSH Brand Development
- Client: GroMadd Investments
Public Address was tasked with developing a brand identity – from scratch – for a versatile car cleaning product that conveniently combines both soft-bristled brush and high pressure sprayer. It is this high pressure functionality…

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CLAYTON SURFBOARDS Various
- Client: Clayton Surfboards
We developed several items for this surfboard and surfing accessory company, ranging from packaging and funky T-shirts designs to a simple but powerfully effective print ad. For the print ad, we played on the common…

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EXCEL ON STEROIDS Logo & Collateral
- Client: Alchemex
From software developers Alchemex, Excel on Steroids is a programme that plugs into popular Microsoft accounting product Excel, and vastly improves its data reporting capabilities. In developing the Excel on Steroids logo we used the…

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BMG 30 sec TV Ads
- Client: Bearing Man Group
BMG is one of our first clients. The company used to be called Bearing Man and had numerous individual brands attached to it, such as Power Drives, Belting Solutions and Sealco. Moving the company forward…

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DAMELIN 30 sec TV Ad
- Client: Educor
The drive behind the Damelin brief was for the agency to bring to life the inherited strapline “Live, Love, Learn and Leave a Legacy.” We did this by identifying people who embraced greatness in thought…

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NATURE’S GARDEN 30 sec TV Ads
- Client: Nature's Choice Products
These are 30″ brand campaigns designed to showcase the products available from Nature’s Garden and communicate the brand and company values. We show segments of South African society eating Nature’s Garden frozen veggies. They are…

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AMORELLO Logo & Brochure
- Client: Amorello
Amorello is a game lodge in Hluhluwe – try saying that with a mouth full of Nature’s Garden peas! We developed a corporate identity for Amorello as well as brand values and their positioning. From…

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BOXER Stokvel Magazines
- Client: Boxer
Boxer Superstores supply numerous stockvels around the country and communicate with them via a quarterly magazine. The magazine is full of information and advice on how to run a successful stockvel as well as general…

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BMG VISION In-Store Video Channel
- Client: Bearing Man Group
BMG Vision is an internal TV station that BMG head office uses to communicate with their store network. BMG Vision runs with consumer messages throughout the day, and broadcasts specific corporate messages to staff after…

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TOYOTA PRADO 43 Degree Logo
- Client: Toyota
Sometimes we get asked to design work for other agencies. This logo was one such job done for an activation company who obviously had Toyota as a client.

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LEADS MANAGER Logo & Presentation Collateral
- Client: iX Online Motoring
Leads Manager, from iX Online Motoring, is an online software application that allows car dealerships to manage their leads – that is, their list of potential buyers. The Manager allows dealerships to keep track of…

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BOXER Champ Delis
- Client: Boxer
Part of the Boxer Superstores offering is an in-store deli outlet, Champ Delis. They sell top quality convenience food. We were tasked to update the logo and ensure that consumers knew that the Boxer Superstore…

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SKYHAWK Logo
- Client: Skyhawk Aviation
Logo development for a brand of bicycles with engines. Fun to work on but more fun to ride!

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CK INC Logo & Stationery
- Client: CK Inc.
This is an example of a well designed Corporate Identity. It was developed for an aviation attorney, hence the scales of justice cleverly spliced with the graphic of an aeroplane.

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PILSNER URQUELL Trade Promotion
- Client: SAB Miller
When you are tasked to work on a brand with international heritage and class like Pilsner Urquell, you pretty much are under pressure to get it right. Thank goodness we thrive on pressure and were…

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DSW Various
- Client: Durban Solid Waste (DSW)
We are passionate about our province and we want it to be clean, so we attacked this brief with gusto. We’ve all seen the “Throw Your Trash Away” icon, but how many of us obey…

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BMG Calendar 2012
- Client: Bearing Man Group
With Engineering Industry suppliers Bearing Man Group, it’s always been a challenge to convey that the company sells more than just bearings. In fact, a big part of the company’s rebranding exercise – which Public…

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GOLDEN HARVEST Logo & Packaging Evolution
- Client: Nature's Choice Products
This job entailed reworking the old Golden Harvest packaging into a more contemporary, appetite pleasing rendition. Something that would be different from other packs in the freezer and something that would encourage trial at the…

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KIWI Hi-Care Shine Packaging & POS
- Client: Kiwi
Kiwi Shoe Polish is massive in South Africa, with the region moving more units than all the countries in Europe put together. South Africans like clean shoes! This design is a product extension that mixes…

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BIO-STRATH Campaign Rollout
- Client: SA Natural Products
Following on from our Bio-Strath TV commercial, we rolled out the campaign to various other elements, including billboards, point of sale units, print ads and consumer education leaflets. Nutrient-rich supplement Bio-Strath, from SA Natural Products,…

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ANDY C: Logo and Print Collateral
- Client: Andy C
Andy C creates pewter jewellery for the tourist trade and sell the items from curio stores nationwide. We were asked to create a corporate identity that establishes Andy C as a serious company with a…

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BALLITO LIFESTYLE CENTRE Win a Million
- Client: Ballito Lifestyle Centre
To celebrate Ballito Lifestyle Centre’s 6th birthday and counteract the launch of new malls in the area, we executed the “Win-a-Million” consumer competition for our client. It was designed to give something back to the…

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WAVE HOUSE Print Ad & Menu
- Client: Wave House Durban
Here is an example of an ad for Gateway’s Wave House. It uses a bearing from a skateboard wheel and plays on the perception of wayward youth having no direction in life… when actually they…

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BMG Expo Stand Graphics
- Client: Bearing Man Group
BMG exhibits at the Electra Mining expo every second year and it’s a very important exhibition that all the industry players attend. In 2010 BMG’s theme was ‘Local Company, Global Reach’ and this time they…

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SAB MILLER Mercatus Awards
- Client: SAB Miller
SAB Miller created a global marketing award for all their regions around the world. We were commisioned by the UK office to conceptualise, name and design the identity and award itself. We also developed the…

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NCP Product Catalogue
- Client: Nature's Choice Products
For the Nature’s Choice Products catalogue, we chose the flexible format of a folder with interchangeable inserts as opposed to a set booklet. This allowed the client to bundle only what was necessary, depending on…

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WONDERBRA Own It Launch Video
- Client: DB Apparel
This edit was used at the 2011 launch event that announced the winner of the previous year’s big Wonderbra model search. Our latest Wonderbra Girl press kit was unveiled at the same time. …

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CORRUPT Underwear
- Client: Girly Things
Corrupt is a new brand of men’s underwear that’s been been launched by a company, (somewhat ironically) called ’Girly Things’! Makes sense though, as they’re effectively expanding their offering after many successful years in the women’s underwear…

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CORPORATE CONSTELLATIONS Logo & Stationery
- Client: Corporate Constellations
Brand Identity development for an online networking and gifting business.

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FLEXIBLE WORKSPACE Logo & Emailers
- Client: Flexible Workspace
This is an example of brand generation and development extending into a communication campaign. Flexible Workspace is a managed office solution that rents spaces and provides infrastructure for satellite offices. The concept of “an office…

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WONDERBRA National Cleavage Days
- Client: DB Apparel
Wonderbra started National Cleavage Day some years ago and it has grown into a well recognised annual promotion. The most recent National Cleavage Day took place over an election period, prompting us to cheekily enter…

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BMG Calendars
- Client: Bearing Man Group
Every year BMG create a calendar that is distributed to their clients. We have conceptualised, shot and created the last 5 for them… and theme the calendars on the current communication push. Click on the…

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ISLAND STYLE Print Ads
- Client: Island Style
We have developed campaigns for Island Style footwear, leashes, grip and wax. This is great to do as we have lots of surfers in the agency, so it’s work that’s not really.

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FIGATA Emailers
- Client: Figata Food Emporium
Figata is a brand that delivers gourmet food in a convenience food manner. Hence the tuxedo t-shirt in the execution. We developed emailers that were used tactically throughout the year.

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I-TRUCK Corporate Brochure
- Client: i-truck Insurance Solutions
i-truck is a strongly technological insurance provider, with a specialised focus on the Heavy Commercial Vehicle Industry. We were tasked with creating elements for a corporate brand pack (brochure, folder and business cards) to help…

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WONDERBRA Ever Wonder
- Client: DB Apparel
This was our first campaign for Wonderbra, adding a touch of class and alluding to the effect the push-up effect has on the wearer… and her confidence. Click on the thumbnails below toVIEW OTHER CAMPAIGN…

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EQUATORIAL COFFEE Point Of Sale
- Client: Retsol
Public Address was instrumental in brand origination for Corner Bakery’ exclusive coffee range – available at Engen petrol stations. We also applied our design to various in-store elements. With so many competing coffee brands out…

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BLASTER BRUSH Infomercial
- Client: GroMadd Investments
Small Description

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HAIRLIP Gig Posters
- Client: Hairlip
We like music, all music, but 80s stuff holds a special place in our hearts. We designed posters for an 80s revival band and we rocked out to their tunes till the early hours.

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ICESA Wise Up Campaign
- Client: Educor
We proposed a complete new look for the ICESA brand and argued that if you wanted to talk to the youth, then speak to them in their own language. Using Channel O and MTV as…

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