Insurance company i-truck came to us for help marketing their first of a kind offer for the Heavy Commercial Vehicle Industry – an all-in-one policy that combines insurance coverage and pro-active risk control through technologically advanced, 24/7 satellite tracking.
The result was this dynamic, high-end TV commercial, which was influenced by our initial high-tech brochure design for the company – as well as sci-fi movies like Minority Report and Tron: Legacy. The aim was to highlight the impressive, almost futuristic nature of i-truck’s offer, while educating viewers about the various benefits.
Structurally, the ad cuts between the futuristic i-truck control centre, manned by a slick and professional operations team, and the truck they are monitoring until it safely reaches its destination.
The TVC consists of a tightly edited combination of original on-the-road footage (much of it shot from a helicopter) and extensive special effects work in post-production. A serious presentation and communication tone further reaffirm that i-truck is a respected industry authority.
Click here for a behind the scenes look at the making of the TV ad.
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