Traditionally SUNCOAST gaming promotions are solely focused on slots. This promo was different because over the 3 month running period it moved across multiple games, including punto banco and roulette.
From this multi-game format developed the logic that just like a whirlwind, the promotion is a bundle of energy moving around the casino. A WhirlWIN in fact. With multiple or “millions of reasons” to play.
In applying this logic to the promo visual, we developed a whirlwind for the logo, in vivid colours typically associated with the vibrant SUNCOAST brand. The swirling elements that the people are caught up in vary according to the game being promoted e.g. cherry and bar symbols for the slots promo, and cards and chips for punto banco.
This highly successful promotion saw branding applied to multiple environmental elements as well, such as escalators and the game tables.
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OTHER CAMPAIGN EXECUTIONS:
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VARIOUS ENVIRONMENTAL EXECUTIONS:
