Wonderbra press kits accompany the unveiling of every new Wonderbra Girl by DB Apparel. The kits handed out to attendees of the A-list launch events, or mailed directly to the media. The material housed on the discs typically includes press releases, photoshoot images, etc.
Elbe:
When Elbe assumed the mantle of Wonderbra Girl in 2009, we went with a dramatic “Name in lights” logic, using the show-stopping Wonderbra colours of black and yellow. We utilised an unusual, deliberately cheeky format for the disc holder sleeves, sitting them directly over cleavage.
The butterfly logo that appears on many launch elements – and which was given a gloss UV varnish – is Elbe’s actual tattoo, and suggests the highly individual stamp she is putting on the position of Wonderbra brand ambassador.
Natasha:
In 2011, after a high profile search that ran for over a year, Natasha was crowned the new Wonderbra Girl.
A great effort was made to establish a look and feel as ultra-premium as the Wonderbra product. The photo shoot was set in an upmarket home, and the luxury lounge interiors, wallpapers and finishes all feature strongly in the press kit, creating a sense of seductive opulence.
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VIEW PAGES FROM ELBE AND NATASHA’S PRESS KITS:
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WONDERBRA ‘Own It’ Model Search
